About the walletu blog

This blog helps local businesses make better decisions about repeat visits, rewards, and digital loyalty cards.

What we publish

We publish original guides, comparisons, and practical models about customer loyalty, Apple Wallet, and Google Wallet. We favor answers that can be applied at the counter and state the assumptions behind every calculation.

Who we are

walletu builds digital loyalty cards for local businesses. Product experience informs our examples but does not replace evidence: external sources are identified and important claims are reviewed.

Read our editorial policy and meet the responsible team.