GUIDES FOR LOCAL BUSINESSES

Customer loyalty for people who need to make it work.

Practical guides to rewards, repeat visits, and digital cards. Every idea comes with examples, numbers, and decisions you can use at the counter.

FEATUREDDigital loyalty cards

Digital loyalty cards: how they work and how to create one

Learn how a digital loyalty card works, when it is worth using, and how to launch a program in Apple Wallet and Google Wallet step by step.

More guides to apply

Original guidance for making better decisions before you launch or change a loyalty program.

Loyalty strategy

How to design a loyalty program reward without hurting margin

Calculate a loyalty reward customers want without undermining your margin, using a clear formula and worked examples for cafés, salons, and restaurants.

July 22, 20266 min readRead guide